Last week I told you about how social marketing and traditional marketing differ: how using traditional marketing tactics on social sites is like being cornered at a party, listening to a guy who is only talking about himself.
Social requires a different mind set, and it is one that is foreign to traditional marketers. It’s also one that is learnable.
What’s interesting, though, is that the principles that guide good social marketing are not new business concepts. In fact, the basic principles were first described in 1936 in the best selling book by Dale Carnegie, How to Win Friends and Influence People. Read more →