Smaller brands getting tech savvy.
And why shouldn’t they be? Marketing technology — from email to mobile to social — allows smaller brands to go up against the big boys without breaking the bank. It may not level the playing field (let’s face it, the big boys can spend more on these same tools and strategies) but it sure does make it quicker and easier to grab a foothold with your audience. And why shouldn’t they be?
Amen — it can be hard to keep a pulse on customers; what motivates and inspires them, when and where. Combine customer-savvy marketers with creative technologists, and the result is the awesome team at Engage321.
@Christopher. Thanks for the kind words.