Today, Lord of the Internet Google implemented its revised (and dreaded by many) search algorithm. And it’s a game changer.

To put it bluntly, they’re now forcing websites to be “web friendly” in order to get good rankings. And that means you now need a website that’s responsive. A responsive site is one that rescales and reformats itself automatically to any device’s size screen, from smart phones to tablets to desktops.

Why is this happening?

Just follow the money. Google knows that local mobile searches are projected to exceed desktop searches by nearly 2 billion for the first time this year. In terms of buying power, 66 percent of consumers are more likely to purchase from mobile-friendly sites. Responsive websites mean more customers for their business (and yours).

Bottom line?

Even if you’re site executes exceptionally good brand, design, and content strategies, you’re website better be recognized by Google as “web friendly” or your rankings will still drop. And my guess is that they’ll drop significantly over time. But don’t worry. We have great experience in efficiently and strategically employing responsive, search-friendly websites. Learn more here.