Here’s something I’ve been hearing for a few years now… “The playing field has leveled due to social media marketing; I have more access to my customers.” Let’s break that down and find out if it’s true.
With social media, there is more access to customers, but I don’t believe it necessarily levels the playing field. Can it? Yes! Has it? Depends (on the company, its competitors, and how all of them are approaching it). Read more →
Many of our clients are B2B businesses. When we first meet them, they’re not convinced of the need for a social marketing strategy. We often hear responses such as “That’s something my kids do.” Or “We sell to other businesses, not consumers. That won’t work for us.” The reality is that social media marketing is not a B2C strategy…it’s a Business 2 People strategy. Read more →
“During my 18 years I came to bat almost 10,000 times. I struck out about 1,700 times and walked maybe 1,800 times. You figure a ballplayer will average about 500 at bats a season. That means I played seven years without ever hitting the ball.” – Mickey Mantle
Every minute of every day, brands are surrounded by opportunities to forge long-lasting relationships with their customers. To start deeper, more authentic relationships. Instead, most of these moments are lost to an approach that regards customers more as transactions than as people. Read more →
And why shouldn’t they be? Marketing technology — from email to mobile to social — allows smaller brands to go up against the big boys without breaking the bank. It may not level the playing field (let’s face it, the big boys can spend more on these same tools and strategies) but it sure does make it quicker and easier to grab a foothold with your audience. And why shouldn’t they be?
