Here’s something I’ve been hearing for a few years now… “The playing field has leveled due to social media marketing; I have more access to my customers.” Let’s break that down and find out if it’s true.
With social media, there is more access to customers, but I don’t believe it necessarily levels the playing field. Can it? Yes! Has it? Depends (on the company, its competitors, and how all of them are approaching it). Read more →