Summer is when our favorite NFL teams are looking for an edge. Free agents are looking for a new home and teams are looking for the missing piece to their playoff puzzle. Just like pro football, your organization needs to find its own high-quality free agent if it wants to be competitive on the field. To get you started, I’m ranking the best strategic-thinking creative directors in the business who are looking for their next team. Let’s start at the top. Read more →
Today, Lord of the Internet Google implemented its revised (and dreaded by many) search algorithm. And it’s a game changer.
To put it bluntly, they’re now forcing websites to be “web friendly” in order to get good rankings. And that means you now need a website that’s responsive. A responsive site is one that rescales and reformats itself automatically to any device’s size screen, from smart phones to tablets to desktops. Read more →
The growing influence of digital media was on display this week when Yahoo hired former NBC and CBS News anchor Katie Couric to be their new “Global Anchor.” That Yahoo was able to obtain such a big name in the news industry speaks to its ability, and namely their deep pockets, to go get major talent. That Couric said yes, speaks to her recognition that digital media has a growing role to play in the new landscape of the news industry. Read more →
When businesses first started using video in the 1980s, they found it to be a more affordable option than what film production had been. Now businesses could craft their message exactly how they wanted it to be, which pleased corporate attorneys, and they were guaranteed that the presentation would be the same each time it was used. Read more →
When using a social channel to interact with your fans, you may be dealing with people that are not satisfied with your product or service, and they’re letting your other fans know on your social sites. Despite what the issue might be, the question remains: What’s the best way to deal with negative comments?
Last week I told you about how social marketing and traditional marketing differ: how using traditional marketing tactics on social sites is like being cornered at a party, listening to a guy who is only talking about himself.
Social requires a different mind set, and it is one that is foreign to traditional marketers. It’s also one that is learnable.
What’s interesting, though, is that the principles that guide good social marketing are not new business concepts. In fact, the basic principles were first described in 1936 in the best selling book by Dale Carnegie, How to Win Friends and Influence People. Read more →
What makes marketing on social media different from traditional marketing? It is the attitude behind it. Traditional marketing and advertising is about constructing a message that tells the world how great a company, their product, or their service is. It comes at you like a used car salesman, and doesn’t take into account how you feel, or whether or not you want to see it. Read more →
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